David Corenswet in 'Superman'
Warner Bros/Everett Collection

---

SOURCE: Deadline | Jill Goldsmith
July 16th, 2025

DC Studios’ blockbuster Superman reboot is flying at the box office but its largesse began earlier with shooting in Georgia and Ohio contributing more than $100 million in direct spending to the local economies.

Superman filmed a total of 68 days throughout the greater Atlanta region, accounting for $82.8 million in local economic activity, according to a report by the Motion Picture Association. The production created 1,233 jobs, used 2,628 local extras, supported 441 local businesses and delivered $43.6 million in local wages.

Production incentives have become a major focus for the MPA and its chairman and CEO Charlie Rivkin and the group take periodic looks at the impact of specific projects.

State legislators have been recognizing the benefits with sweetened packages put in place recently in California, as well as New York and Texas. Benefits locally include spending on lodging and catering, car and truck rentals, camera and lighting equipment, local props and location fees and VFX and post-production.

READ MORE